Posts Tagged Loyalty

SaaS Subscriber Stimulation Case Study – here’s the proof!

Posted by Chris Woodhams in Software as a Service, Value-Added Services on December 16, 2010

Chris Woodhams

If you are still having doubts about the financial benefit of customer stimulation and think that ‘churn just happens‘, please take a moment to look at the eServGlobal-Orange Niger case study published by Inform at the end of November.

Our SaaS stimulation solution succeeded in increasing the charged minutes of call by 54% within 16 weeks for Orange Niger, a very competitive country facing an annual churn rate of 50 plus.

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