Posts Tagged PromoMax

We are really proud of our cost effective subscriber stimulation service. It was recently implemented by an MNO in an emerging market with the goal of improving customer retention and increasing overall usage.  These goals are especially important when operating in competitive landscapes with widespread multi-SIM usage, as subscribers use the one which provides the cheapest service. The MNO therefore wanted a solution which would help build a strong sense of community while simultaneously providing a better value service by incorporating personalized, real time rewards.

A mere 16 weeks after launching the service, voice revenue increased by 32% and active customers increased by 50%. The customer stimulation strategy involved encouraging customer usage, increasing minutes of usage and decreasing churn.

eServGlobal worked closely with the MNO to develop a solution which addressed their needs. Initially, segments were established to identify the usage habits of subscribers. Subscribers received ‘stimulation’ messages from the operator encouraging them to use X amount more minutes to receive Y minutes reward. Each week the counter and segmentation were reset and the program recommenced.

To reduce time to market and save on capex, the entire project was delivered via our SaaS (Software as a Service) offerings. We can provide an end-to-end service, which means operators can reduce their IT investments and risks and spend more time finding new ways to delight their subscribers with new services.